Last Tuesday, Equally Wed magazine held a National Starbucks Appreciation Day and encouraged people to go to Starbucks to show support for their pro-gay rights stance. The event was a response toChick-Fil-A Appreciation Day, in which droves of people went to Chick-Fil-A to celebrate their right to deny others their rights. The magazine later renamed it “National Marriage Equality Day” and invited other gay-friendly companies to participate.
Starbucks established itself as a company that supports marriage equality earlier this year when its Executive Vice President, Karen Holmes, released a statement on behalf of the company in support of gay rights legislation in Washington state, where it’s headquartered. But it’s far from alone in taking a public stand for gay rights. For example, the Oreo cookie’s official Facebook page made news by posting this photo back in June. American Apparel–hardly a bastion of ethics otherwise–carries a “Legalize Gay” shirt. Companies frequently march in gay pride parades. And so on.
Gay rights are obviously an emotional issue for many people (myself included), and I’ve seen some very different responses to this trend of companies coming out in support of gay rights. Some people get very excited and enthusiastic about supporting these companies in return, and take this to mean that the leadership of these companies is strongly invested in gay rights. Others are extremely cynical and claim that it’s all just a business ploy and means nothing. (cont.)